Biography Justin Drew Bieber

Justin Drew Bieber, born March 1, 1994, is a singer. Bieber was discovered in 2008 by Scooter Braun, WHO Happened Across Bieber's videos on YouTube and later Became his manager. Braun Arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture Between Braun and Usher, and then to a recording contract with Island Records offered by LA Reid.

His debut single, "One Time", was released worldwide During 2009, and charted within the top 30 in over ten countries. It was followed by his debut release, My World, on November 17, 2009, Which was certified platinum in the United States, Bieber at the time giving the highest debut by a new artist in the year and making him "the first artist to have seven songs from a debut album chart on the Billboard Hot 100. His first full studio release, My World 2.0, was released on March 23, 2010 and has since Received similar success; it debuted at number one and within the top ten countries of China Trust and was certified platinum in less than two months of release in the United States. It was preceded by "Baby" in January 2010.

While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident.] Impressed, Braun tracked down the theater Bieber was performing in, located Bieber's school, and finally contacted Mallette. Mallette was reluctant; she remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!"However, after praying with her church elders and receiving their encouragement, she permitted Braun to fly Bieber, then 13, to Atlanta, Georgia, to record demo tapes. A week after arriving, Bieber sang for R&B singer/songwriter Usher.

Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher. Justin Timberlake was also reportedly in the running to sign Bieber, but lost the bidding war to Usher. Usher then arranged an audition with Antonio L.A. Reid of Island Def Jam Music Group, who signed Bieber to Island Records in October 2008 (resulting in a 50/50 joint venture between RBMG and Island Records).At that point, Bieber and his mother moved to Atlanta, also the home of Usher and Braun, to base his career. Braun became Bieber's manager.

According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views." Braun recognized the appeal. Prior to flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs," recalled Braun.

Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly;his account was reported in August 2010 to have over 4.5 million followers.The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube.